Feeding and Greening Tomorrow’s Cities
About Greenport China – Knowledge & Co-innovation
Westland Greenport Cluster is home to the largest horticultural cluster in the world. All the major and key players in the field of greenhouse horticulture are concentrated here. The Westland Greenport has world class agro-logistics network with Port of Rotterdam & Schiphol Airport, supported by a strong local production cluster. Furthermore, the Greenport model is a model of knowledge and innovation networks between governments, knowledge institutes and entrepreneurs.
Greenport China serves as a dedicated knowledge exchange and collaboration platform to connect to other cluster developments within the Netherlands, in China and internationally.
Download brochure on Westland DNA and Greenport China Strategy
DNA of Westland
Entrepreneurship
More than 50% of the top 100 most innovative firms in the Dutch horticulture sector are rooted in the wider Westland region and more than 80% of them are family owned. The genes of entrepreneurship is deeply rooted in the culture of the region.
International Network Position
24% of the world trade in horticultural products is in Dutch hands and 85% of all income in the Dutch horticulture sector is from export. The world class agro-logistics network with port Rotterdam is crucial to the central position in the global networks.
Precision and Specialisation Along the Chain
Situated in the middle of a densely populated metropole area means that the horticulture sector needs to become highly specialised in every segment of the chain and to focus on high value products for the international market.